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Instead, he says he was surprised as people patiently waited their turn to talk and listened instead of trying to chime in with their two cents at every opportunity. “I remember leaving there thinking it’d be nice to do more things like that where we talked with people we don’t know from different political stripes,” Gilchrist says. “We talked about things that are important to our country and we realized that most people aren’t as far apart as we sometimes lead ourselves to believe.” The lively discussion itself was part of Project Tessera—named to represent the tiles that make up a mosaic—which involved a seven-stop cross country tour last year, from Halifax to Richmond, B.C. to Whitehorse. According to the project’s website, the goal of the tour was to “conduct the largest ever survey of Canadian attitudes and aspirations.” The funding for the initiative came from the federal government’s Canada 150 Fund by way of a $576,500 grant for Vox Pop Labs—the same company that received a $326,570 contract last year to create the electoral reform website MyDemocracy.ca (which critics attacked as unscientific), and also produces the CBC’s Vote Compass tool (which critics also argued was biased towards concluding a person’s political preference as Liberal). It was one of 38 “signature projects,” identified by Heritage Canada as “large-scale, participation-oriented activities, of national scope and with high impact.” With its latest government-funded project “Vox Pop researchers will use finding from these discussions to shape our survey—which will be launched by our broadcast partner CBC in early 2017,” it wrote on Canada|liquid chalk climbing the Project Tessera website. Only that still hasn’t happened. With days until Canada Day, there is no mention of Project Tessera on the CBC website or anywhere else online. The email address on the Project Tessera website is dead, and its phone number redirects callers to MASS LBP, a Toronto-based public engagement firm that is no longer working on Project Tessera. (The project’s web page was taken down days after Maclean’s contacted Vox Pop Labs asking for an update, with the site now redirecting to the Vox Pop Labs home page.) A Twitter account associated with the initiative , meanwhile, managed to attract just 21 followers, and has published merely eight tweets, with no updates since November. So with more than half a million dollars in taxpayers money deployed—and little to show for it yet—what ever happened to Project Tessera? Since the initial tour, according to Vox Pop Labs CEO Clifton van der Linden, Project Tessera has continued with small and large panel studies across the country. After analyzing tens of thousands of survey responses, he says, “we modified our approach to the user experience, opting for a more nuanced model than the classification model that we originally proposed.
For the original version including any supplementary images or video, visit http://www.macleans.ca/news/canada/whatever-happened-to-vox-pop-labs-600000-canada-150-survey/
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